Welcome to Advertising the Australian Way, a site provided by FutureProof, a brand consulting service that aims to provide independent advice to business and practitioners on strategic brand and advertising communication. Click here if you'd like to know more About the Australian Author. This site aims to provide students and practitioners of advertising some links to literature and materials about advertising particular to this region.

Books:

Australian Advertising Principles & Practice  Pearson Education Australia 2008. Now on sale at www.coop-bookshop.com.au/bookshop and Dymock bookshops around Australia.

Articles:
Creating Advertising Leaders of the Future AdNews 25 February 2005 and paper presented at the ‘Creative Perspectives on the Marketing Communications Industry: Addressing the Imperatives’ at the 5th Global Marketing Communications Conference sponsored by Lusomondo Media and Results Consulting International, Lisbon 21 September 2004
How to Heal Advertising Myopia AdNews 7 May 2004
Surviving Death By Research  AdNews 18 June 2004
Bringing Health Care Brands to Life Marketing/B&T Aug/Sep 2002

Other Publications:

Sally Young, Australian Political Advertising 1972-2004 www.culture-communication.unimelb.edu.au/people/sally-young.html

Robert Crawford, A History of Australian Advertising 1900-2000 www.mup.unimelb.edu.au/catalogue/0-522-85322-6.html